Google Ads platform is easily the most popular PPC advertising system in the world.
Even with emerging TikTok Ads and Facebook Ads taking large market share, Google Ads are still my go to for nearly all of my clients.
The Google Ads platform enables businesses to build ads that appear on Google’s search engine and additional
Google Ads are based on a pay-per-click model, in which users bid on keywords and pay for
every click on their ads. Whenever a search is conducted, Google fishes out the best-fitting ads
for the initiated search and places them in the valuable ad space on its SERP.
The “winners” are chosen based on a combination of different types of factors, including quality and
relevance of the keywords, ad campaigns, and the size of their keyword bids.
So there are a number of different factors that determine how successful your PPC advertising campaign will be. You can achieve decent success by focusing on:
- Keyword Relevance – Composing relevant PPC keyword lists, tight keyword groups, and
suitable ad text.
- Landing Page Quality – Designing optimized landing pages with compelling, relevant
content and an attention-grabbing call-to-action tailored to precise search queries.
- Quality Score – Quality Score is Google’s rating of the quality and relevance of your PPC
campaigns compared to other advertisers. The higher your Quality Scores, the more ad
clicks you get at lower costs.
- Creative – Engaging and enticing ad copy that can push and persuade people is crucial for
WHAT ARE THE ELEMENTS OF A GOOGLE AD?
Google ads are great because they are simple in structure, and each of their elements is
designed and positioned to ensure your ads are visible, effective, and valuable.
HEADLINE 1 (H1)
H1 is the first thing the searcher will read in your ad, so make sure it is relevant to their search.
You can achieve this by adding a keyword or phrase, which is the first indication that your ad
markets a product or service the searcher needs.
HEADLINE 2 (H2)
H2 appears right beside H1 and should give further information about what you are advertising.
Your first choice should be highlighting your business’s fortes. Are you a great value-for-money
option? Do you have distinct qualifications that increase your authority as a contractor? Point it
This is a link to your site that appears right below the headings. You want the link to be set up
so that it’s clear the person searching is taken to the most relevant landing page to their search.
Remember, you can tailor the display URL to better fit what the searcher expects.
Ad description is the text you see beneath the display URL. Use this space to highlight further
benefits and add information on your products or services. It’s also smart to sneak a keyword in
here and close the description with a clear CTA, motivating the user to take action with your
home service company.
While creating a Google ad, there’s the option to incorporate only the four elements mentioned
above. However, ad extensions allow you to include additional info like location, phone number,
other links, or more text for absolutely free.
IS THE FUTURE IS REQUIRED
Creating a successful pay-per-click campaign will require a combination of creativity, market
knowledge, research and a lot of testing all while sticking to best PPC practices.
Home service businesses can see a significant increase in lead generation if their ads are done
correctly and fine-tuned to the consumers in the area they service.
You have to PAY to Play.
The days of posting something to a Facebook page for free and getting 100 eyes on it locally are over. If you are looking to increase walk-ins or phone calls to your business, let’s set up a real strategy to make it happen.
If my booking calendar link is broken or no dates are available, chances are I am not accepting any more appointments.