TikTok is an excellent platform for businesses to reach a younger audience. It’s where people are looking for inspiration, and the best way to do that is by creating relatable and engaging content.
Why Should You Use TikTok for Your Business?
Creating a TikTok ad is an incredibly current way to get your message out there. It has over 1 billion users and over 120.8 million monthly active users in the US alone. The app is available in 154 countries. The mobile app is designed to show ads to users based on their location and preferences.
TikTok’s small business platform provides marketers the tools they need to create, deploy and manage ad campaigns that drive results. For example, advertisers can use their ad campaigns to drive conversions, generate leads and increase brand awareness. The platform’s smart pixel technology allows you to track customer activity, from check out to landing pages.
The ad platform’s analytics capabilities provide granular information on ad performance and insights into your target audience.
It also one of the most engaged social media platforms, with an average watch time of 30 minutes per session (compared to 1 minute on Facebook).
What Kind of Content Performs Well for Businesses on TikTok?
We’ve seen hundreds of businesses on TikTok, so we know what works best. We’re going to share some of our favorite ideas with you:
Videos that are short and sweet, less than 1 minute in length.
Videos that show your product or service in action.
Videos that tell a story about your brand or company culture.
Here are some helpful tips for growing your business on TikTok:
Create a branded account and post regular content.
By creating an official brand account, you can use TikTok as a place for people in your industry to follow you and learn about new products or services you offer.
Create a brand takeover ad
Creating a brand takeover ad on TikTok can be a worthwhile endeavor. TikTok allows you to takeover a whole category, or several categories at the same time. You can run your ad for as long or as short a timeframe as you like. You can even integrate various tools into your ad campaign to make it all the more streamlined. A brand takeover ad is a great way to get your ad out there, while keeping your finger on the pulse of the latest hottest trends. Creating a TikTok ad can be as easy or complex as you choose.
You could spend a fortune on paid ad space, but you’ll probably get far more bang for your buck by leveraging the free ad spaces offered by TikTok. The ad space for one category will typically cost you a mere PS63 per CPM.
Post relevant content that connects your audience with your product or service.
For example, if you’re a clothing brand, post images of people wearing your clothes, or share behind-the-scenes videos of fashion shoots.
Increase engagement and brand awareness
Using TikTok ads for small businesses can be an excellent way to increase brand awareness and engage your audience. TikTok has an extremely high engagement rate and a large audience base. It is one of the fastest-growing consumer segments in the United States.
With a minimum ad spend of $500, you can create an ad campaign on TikTok. TikTok provides a robust dashboard to help you monitor your campaign’s performance. You can set up a daily budget, create custom audiences, and schedule reports. You can also integrate third-party tracking URLs to help you monitor ad performance.
TikTok also provides an e-learning service to help you learn how to advertise on TikTok. You can also check out the TikTok Ads Creative Center to view examples of the best-performing ads. You can filter these examples by campaign objective.
Cost per CPM
Whether you’re a small business owner or just looking to increase your brand awareness, TikTok ads can help you reach more potential customers. However, before you set up your first TikTok campaign, it’s essential to understand the cost per CPM.
TikTok advertising costs vary depending on the campaign you’re running, the ad group you’re using, and the ad you choose to run. But despite the high costs, TikTok ads are very effective. They’re not only targeted to a wide variety of audiences, but they also give you valuable feedback.
TikTok ads are also exclusive to the platform. You can create your ad and run it yourself or hire a social media marketing agency to do it for you.
Share content from influencers who are relevant to your business.
For example, if you sell shoes for men and women, find beauty influencers who will share their favorite shoe brands.
7 TikTok Content Ideas for Business
If you want to get noticed on TikTok, you’ll need to ensure that your content is engaging and up-to-date. That’s why using user-generated content in your marketing strategy is so important.
User-generated content is made by the people who use your product or service, so they know what they’re talking about! Here are the best content ideas to leverage your business on TikTok:
1. Run a contest or giveaway
You can get your followers to create user-generated content (UGC) for you by running a contest or giveaway campaign. And when you have UGC, getting more views is easier because people will want to see the comments about your brand. Be sure to create branded content that fits into the “viral” nature of TikTok.
2. The power of clickable links and CTA
When people see a link on the post, they’ll be more likely to click on it and check out your content. When you create a link, you can include a description of what the link is and a title.
You can use call-to-action (CTA) in your video description and even in the caption section of each video. If someone watches your video, they may not immediately realize all of the benefits of working with your company, so give them a CTA to encourage them to contact you or visit your website.
3. Use hashtags in your caption
Hashtags will help more people find your content. When you use a hashtag, make sure that it is relevant to your business and what you’re trying to promote.
4. Ask users to tag you in their videos
One of the best ways to get noticed on TikTok is by having users tag you in their videos. This gives your brand exposure to a larger audience and helps you build a following.
5. Create TikTok challenges
When you create a challenge, it’ll help to increase the engagement of your followers. And the more engaged your followers are, the more likely they are to share your content. So if you want to get more views, make sure to create some fun and challenging TikTok content!
6. Invest in TikTok Ads
The best way to use TikTok ads is by creating a story. This way, your message will be seen by all the users who follow your account, and it will stay in their feed for longer than other types of ads.
7. Create responsive content
If you want to get more views on your TikTok content, you should consider posting fan videos and asking questions that prompt a response that can be turned into an image or video. It’ll help to increase the engagement of your followers.
Integrations with other tools
Fortunately, TikTok offers many valuable tools to help your small business make the most of your ad budget. Whether you’re looking to expand your reach, promote a new product, or build brand recognition, TikTok has the tools to get you there. The app’s robust dashboard allows you to easily create ad campaigns and monitor their performance. With TikTok’s ads manager, you can create ad campaigns, manage bids, and analyze campaign performance. Among other things, TikTok Ads Manager allows you to expose your content to new audiences by setting up web events.
The TikTok Ads Manager is the perfect app for marketers and small business owners looking to improve their reach and visibility. The platform provides a range of useful features including customizable ad groups, ad groups for specific locations, and dayparting. You can even set a budget, track ad performance, and add third-party tracking URLs.
Learn more about creating profitable video ads here:
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Can eCom-style video work for small businesses?
How To Make Video Ads That Convert For Your Business
Need Help With Your Video Marketing?
Follow Up Nation can help you get started with a business account and help you create content, run ads, and more. Contact us today to learn more about how we can help you grow your business!