If you think Email Marketing is dead, You’re leaving money on the table.
It’s true, email marketing can generate well above 20% of a brand’s revenue with silly high conversion rates…
Would you say a 10% conversion rate is crazy?
SERIOUSLY…
With the right offer, and the right audience it can happen. I’ve seen it personally with a brand I manage.
But, these numbers are only possible with a thorough email strategy.
Now we can break down most follow up into 2 different types.
-
Broadcasted campaigns (sniper attacks).
- Your broadcast campaigns are the one-off sniper-like efficient emails you send to announce sales, new products, or provide education.
- These can be the most effective and high converting.
- Use special segments of your email list like (recently engaged website, most likely to purchase, recently clicked, etc). Test the audiences your email platform creates for you.
- Send more.
- Yes, one email a month or even a week is not enough. I would move to 3-5 a week.
- Test your audience.
- Test stories about you, your brand and tie in sales.
- Be human. We are right? Why writing as a brand s faceless and cold. No Connection. People connect with other people.
- Like right now, my name is Jason Ace Card. I’m a USMC veteran and former police officer. I’m writing this to share my experiences growing multiple multi-million dollar brands as a side hustles to my career. Yes, I maintained a career.
- Now you might look out for my name & remember me more likely than the faceless version of the brand Follow Up Nation.
- Yes, one email a month or even a week is not enough. I would move to 3-5 a week.
-
Automations (set them up and forget’ish).
- You still need to test and improve them along the way.
- Automations happen IN YOUR SLEEP and are triggered to go out based on the customer’s specific actions taken or not taken. Example: The customer adds something to their shopping cart, forgets to buy, and an email goes out to remind them in a few minutes or days.
- Hack better open rates by including this in your automation.
- Add a reply email. This is asking the customer/prospect to reply to your email. Reply with a top question, or reply with the word “special” to get a coupon code. The ideas are endless. The point here is to get a reply. The more the email platforms see you have interaction with consumers the better your deliverability will be. This helps inbox your emails versus them landing in the promotions tab.
- Hack better open rates by including this in your automation.
More on deliverability later.
Need additional help with your email or SMS marketing strategy?
I have 5+ years of experience generating brands 5-6 figures per month with email marketing and SMS marketing.
Let’s have a 10-minute discussion to see if your business is ready.