Smart Ways to Automate Your Shopify Store Marketing.
It’s safe to say that marketing is essential to running a business these days. That’s why Shopify has made it its mission to help small business owners in this digital age manage their businesses efficiently and effectively. Rather than going the traditional way of setting up email lists and promoting your products on social media, Shopify offers some of the best marketing tools that will help you get your name out there. In this article, we’ll discuss three simple tips you can use to automate your Shopify store marketing!
Setting Up Advanced Email Marketing Campaigns
When it comes to expanding your customer base and promoting your brand, email is important.
In order to keep your customers up-to-date on your latest offerings, email is your best bet. Customers are more likely to remain loyal and make repeat purchases after receiving a welcome email or signing up for a newsletter. It serves as a friendly reminder to patrons about your company and any current promotions, so increasing the likelihood that they will visit your page. Those who leave your website without making a purchase may be reached again using “abandoned checkout” emails. Inspiring repeat business and purchases from satisfied customers is impossible without them.
The best email marketing platform designed specifically for Shopify is called Klaviyo. To learn more about how high-quality email automation campaigns can boost your sales, visit their site right now. I say best… but reality is any platform can get the job done. We prefer to use Klaviyo because it is so versatile and email deliverability is strong.
Build Your SEO
Publication of a variety of articles and blog posts is the greatest approach to developing your SEO, and this information is crucial when marketing your Shopify business.
These should highlight recent or best-selling items, your company’s specialties, and answers to a variety of commonly asked queries. Make an effort to connect with your customers on a human level, rather than just in terms of a transaction, and they will return the favor. You can further improve your SEO and organic Google Search ranking by publishing articles on big news outlets like Yahoo Finance, Inc., Bloomberg, etc. that are read by your target demographic. This will ultimately lead to a rise in site visits and sales. This may seem like a huge undertaking, but we know just the place to turn for assistance. Articles written by you will be formatted and distributed by FollowUpNation to the 500+ million monthly users of the world’s most popular news websites. There is no way around this for your company.
Do not sleep on SEO. Yes, it is long-term. However, the cost to acquire a customer is constantly rising with ad platforms raising their fees and your competition constantly adjusting.
Imagine getting hundreds if not thousands of FREE clicks to your site. Yes, it costs money to develop all the content and actually post it, but it will pay off.
Build Social Proof & Trust With UGC Video Ads
The term “user-generated content video advertisements” refers to commercials created by actual users of your product.
Trust in the quality of your product is established through UGC Ads. Getting people talking about your business on social media is crucial. If you want to promote your brand and get more people to buy what you’re selling, influencers are a great choice. Consumer-generated video ads are the best approach to boost awareness, credibility, and interest in your brand or product.
Start right away, and you will soon see positive results.
Need help? We can help you with this… Perhaps even automate it…
Build Several Review Getting Platforms
Trust can be built quickly with a strong presence on popular review-getting platforms.
If you need some direction on a platform, I’d consider reviewing Google’s stance here.
There are many to choose from.
If you have a local shop where customers can visit, 100% start a Google Business Profile.
We have a CLIENT ONLY approach that can skyrocket reviews faster with happier customers too!
We like Okendo as our primary review platform for eCommerce stores.
We like Google Business Profile as the primary review platform for local businesses.