Can we Make Money as a small business On Facebook, Google, & Instagram With eCommerce Style Video Ads?
Dropshipping video ads are eCommerce entrepreneurs’ most powerful marketing tool. In such a competitive low-margin market, local businesses can learn a lot from them.
By using video ads, you can reach a larger audience of potential customers on the world’s largest social media platforms: Facebook, Google, and Instagram.
eCommerce-style video ads can be highly effective in driving traffic to your store and generating sales. However, there are a few things you need to know before getting started with eCommerce-style video ads. In this blog post, we’ll cover everything you need to know about eCommerce video ads.
We are going to talk about the video in general here, but remember this can be applied to a local business too.
Let’s get started!
Posting Video Ads on Facebook Still Effective?
Yes, posting video ads on Facebook is effective.
Video ads can be one of the least expensive options available to build your brand and grow your business. Investing in a few paid ads can be worth it.
A study by Facebook found that:
People who saw an ad with a video clip were more likely to recall the product and the brand than those who saw a static image or text-only ad.
What Is the Standard Resolution for Facebook Video Ads?Facebook video ads can be either vertical or horizontal, and they can be either landscape or portrait. There is no one size fits all resolution for Facebook video ads. However, the standard resolution you can follow is 1080×1080 pixels.
What Is the Standard Resolution for Instagram Video Ads?
The standard resolution for Instagram video ads is 1080 x 1920 pixels.
But it depends on the editing platform that you are using. If you’re using the Instagram Ads Manager or Power Editor, the resolution of your video ad should be 1080 x 1920 — which is also known as Full HD (1080p).
If you’re creating your video ad through an agency or other third-party platform, make sure they know what resolution you need, and ask them if there are any special requirements for your video file format.
What Is the Standard Resolution for Instagram Posts Video Ads?
Instagram’s video ad standard resolution is 1000 x 1000 for posts. This resolution is the standard size for a video ad, and it’s what you’ll use if you’re creating your video ad from scratch.
But if you want to use one of the pre-made videos offered by Instagram, there are some different resolutions available.
The most common size is 640 x 640, which can run as short as 15secs. If you want to use a longer video, you can choose 720 x 720 or 1080 x 1080.
Is It Better to Post video Ads on Facebook Than on Instagram?
Many e-commerce stores use both Facebook and Instagram to reach more audiences. While it’s been a long-standing debate, it’s not always clear which platform is better for eCommerce ads.
We’ve compared the cost per engagement of Facebook and Instagram ads in this article to help you decide which platform works best for your business.
Facebook ads are more expensive than Instagram ads but have higher clickthrough rates (CTRs) and lower cost per engagement (CPEs). Expect to pay more for each click on an ad on Facebook but get more clicks overall.
On the other hand, Instagram ads are less expensive than Facebook ads; however, their CTRs are lower, and their CPEs are higher than Facebook ads. This means that you’ll have fewer clicks but higher costs per click on Instagram than you would on Facebook.
Is It Better to Post video Ads on Google Ads Platform or on Facebook Ads?
The answer is: it depends. We like to master one platform prior to jumping to another and spreading effort and budget thin. Many times, getting great conversion rates on Facebook doesn’t mean it will always work on Google. We always have to test.
If you’re looking for the most bang for your buck, then Facebook is the place to be. But if you want more control over who sees your ad, then Google Ads might be a better fit.
Why Facebook Ads Are Better Than Google Ads for a eCommerce Business
If you’re just getting started with eCommerce, then you should probably start with Facebook. Here’s why:
The audience on Facebook is more targeted.
When you post eCommerce ads on Google AdWords, you’re essentially throwing your money into a big pool of people who may or may not be interested in your offer. On Facebook, the audience is more likely to be people who are already interested in buying your products because they’ve previously browsed for them online or have liked pages related to your industry.
This goes hand-in-hand with the previous point about targeting. People browsing on Facebook are there because they want to see things that relate to them. If an ad for something they like pops up, they’re much more likely to engage with it and click on it than if it was just thrown into a pool of other ads where there’s no context for what’s being sold.
Can You Use Google Ads for eCommerce?
Yes, you can use Google Ads for eCommerce. Google Ads is an excellent platform for eCommerce because it allows you to target potential customers based on their interests and demographics.
Additionally, you can use Google Ads to create custom audiences of people who have visited your store or shown interest in your products.
The Benefits of Using eCommerce Videos in Your Google Ads
There are several benefits of using eCommerce videos in your Google ads. Including:
- The videos are highly effective in driving traffic to stores and generating sales.
Studies have shown that videos are more likely to be watched than any other type of content and can significantly increase website traffic.
- Using videos in your Google ads allows you to reach a large audience of potential customers.
Facebook, Google, and Instagram are the world’s largest social media networks, and each has millions of active users. By using video ads, you can reach these users and encourage them to visit your store and make a purchase.
- Good Video allows you to create a more personal connection with potential customers.
People are more likely to trust and respond to videos than text-based ads. By using videos in your Google ads, you can create a deeper connection with potential buyers.
In this blog post, we’ve covered everything you need to know about eCommerce video ads. Following the guidelines, you can create compelling video ads to help you reach your target audience and boost sales.
If you are looking to make some extra money but have a low budget, you can use video ads for eCommerce to build your brand recognition and market trust with people all over the world.
Want Help Managing Your eCommerce Business?
If you’re looking to grow your eCommerce store, we can help! We offer SEO, paid ads (Google, Facebook, Instagram, tiktok), UGC creation, email marketing, and SMS growth services that can help you take your business to the next level. Contact us today to learn more!