Are you thinking about creating dropshipping video ads campaigns? Or maybe you’ve done it already and not gotten profitable results. No worries! This is a case where experience is the best teacher.
I have been making eCommerce ads for years and have tried different methods to get the best results. And now, I finally found the perfect recipe that helped me get 140% ROI on my dropshipping video ads campaigns. Let me show you how!
1. Use Benefits in Your Headline, Not Specs
You first need to develop an eye-catching headline that tells the customer what they will get when they click on your ad. For example, instead of saying, “Get this top-quality backpack,” try something like, “Look like a pro on your next hike with this high-quality backpack.”
2. Keep Everything Short and Straightforward
When it comes to video ads, you have just 15-20 seconds to tell them what you want them to know about your product and make them click on your ad. So keep everything short so that even if they don’t finish watching the whole thing, they will still get the message from it. Each frame should move or transition within 3-4 seconds. Eye contact and interesting movements help draw in the prospect.
3. Use HD Footage With High-Quality Video Editing
Your video can make or break your campaign. A blurry or grainy video will look cheap and unprofessional, turning people off from buying your product.
So ensure clarity in your videos with no lighting or sound quality problems. The best way to do this is by using short clips that capture the essence of what your product is all about.
4. Include Educational Value – Entertain while informing
If you are selling a product or service, it’s essential to ensure that your video ad includes educational value. This can be done in many ways, from showing how easy it is to use the product to explaining how it works. You can also include testimonials from satisfied customers who have purchased your product.
5. Include User Generated Content
User-generated content (UGC) is any content created by users of your service or product rather than by the company itself. UGC can be anything from photos taken by customers using your product to reviews written by real people who’ve used it.
It’s a great way to create content for dropshipping ads because it’s real people talking about their experiences with your brand — which means more credibility for your business and more trustworthiness for potential customers who see it.
6. Storytelling
Use your ad copies to sell the story and not the products themselves. The more you can connect with your customers personally, the more likely they are to buy from you.
7. Get Emotional
Emotionally-driven consumers are more likely to purchase a product or service because they respond better to an ad that tells a story about how the product will make them feel, rather than an ad that just talks about what the product is and does.
8. Create a Compelling Offer
You should also ensure that you create an offer that is too good to resist! Create offers that promise value and discounts on products or services so that people will respond quickly without thinking twice about it.
9. Add Urgency
The best way to increase conversions in your eCommerce ad is to make it clear that limited items are available. You can do this by using the words “limited quantity” and “only three left” or something similar.
10. Focus On Branding
Branding is essential in eCommerce marketing because it helps build trust with your audience. People want to know who they are buying from, so if they recognize your brand name and logo, they will be more likely to buy from you.
11. A/B Testing
A/B Testing compares two versions of a webpage to promote a product, service, or idea. The purpose is to determine which version is more effective at converting visitors into customers.
The benefits of A/B testing include:
– You can test different formats, such as moving images versus still images or text-only versus voiceover.
– You can test different lengths; for example, 30 seconds versus 15 seconds.
– You can test different targeting parameters (for example, age brackets).
Get the Most Bang for Your Buck With a Digital Marketing Service
The most important thing you need to do is ensure you get a good return on investment (ROI). Video ads are not cheap, so you must get as much value from them as possible.
Do you need help with your eCommerce business?
Learn more about how we can help your dropshipping store grow with our SEO, paid ads (Google, Facebook, Instagram, TikTok), UGC creation, and email & SMS growth services. Visit our website here or contact us today at (951) 422-2574 to learn more!