What Is User-Generated Content?
User-generated content (UGC) is any content—text, videos, images, reviews, etc., created and published by users of a company’s products or services.
When used correctly, UGC can help businesses in many ways. However, crafting an effective UGC strategy takes time, effort, and planning. In this article, we’ll share the ten best user-generated content ideas you can use to destroy your competition.
10 User-Generated Content Examples
Learn how to start creating user-generated content in 10 ways.
1. Create a social media contest or giveaway
Consider hosting a contest or giveaway to encourage users to generate content for you. This is a great way to get people talking about your brand and sharing your content with their friends and followers.
– Choose a prize that will appeal to your target audience
– Make the rules clear and easy to follow
– Use eye-catching visuals to promote the contest or giveaway
– Encourage entrants to share the contest or giveaway with their friends and followers
2. Incentivising ambassadors
Ambassadors are customers or fans of your brand willing to promote your products or services. To incentivize ambassadors, you can offer them discounts, free products, or exclusive access to new products or services.
3. Asking customers to do product reviews for you
Product reviews are a great way to get UGC for your website or blog. When asking customers to write reviews, be sure to:
– Choose customers who are likely to write positive reviews
– Give them a deadline for writing the review
– Make it easy for them to leave a review
– Thank them for their review
4. Host a webinar or podcast
Webinars and podcasts can promote your products or services or provide valuable information to your audience.
– Choose a topic that will appeal to your target audience
– Promote the webinar or podcast through your social media channels and email list
– Provide value during the webinar or podcast (for example, by sharing tips, tricks, or advice)
– Encourage attendees to share the webinar or podcast with their friends and followers
5. Creating DIYs with your product
If you have a product that can be used to create DIY projects, consider making some tutorials or how-to videos. This is a great way to get people talking about your product and showing off its capabilities.
When creating DIYs with your product, here are some notes you should remember:
– Choose a project that is simple and easy to follow
– Use high-quality visuals to showcase the project
– Provide clear and concise instructions
– Encourage viewers to share the video with their friends and followers
6. Showing off awesome online reviews
Online reviews show potential customers that your products or services are worth their time and money. If you have any very engaging reviews, be sure to share them on your website or blog.
When sharing online reviews, consider the following concepts:
– Choose reviews that are positive and detailed
– Include the reviewer’s name and location
– Provide a link to the original review
-Thank the reviewer for their feedback
7. Leverage UGC in your email marketing
Email marketing is a great way to stay in touch with your customers and promote your products or services. And it’s also a great place to showcase UGC.
– Choose content that is relevant to your product or service
– Use high-quality visuals to showcase the content
– Provide a link to the original post or review
– Thank the customer for their feedback
8. Use user-generated content in your social media campaigns
Social media is a great place to share user-generated content. Not only does it help you connect with your audience, but it also allows you to reach a wider audience.
– Choose content that is relevant to your product or service
– Use high-quality visuals to showcase the content
– Provide a link to the original post or review
– Encourage followers to share the post with their friends and followers
9. Before and after strategy
Before and after pictures can be a creative way to show the transformation of your product or service. They’re also great for showing progress on something that takes time, like weight loss or building a new house.
10. Ad campaigns that include customers’ words/direct quotes
Ad campaigns will get people interested in your brand because they feel like they are part of it! Ad campaigns will also increase sales and loyalty because customers will feel more connected with the brand.
User-Generated Content for Websites
User-generated content is a great way to improve your eCommerce site. It’s essential to understand the difference between user-generated content and reviews. User-generated content is when customers write about their experience with a product or even share photos of the product in use. In comparison, reviews are written by experts and will often include the pros and cons of using the product.
Is User Generated Content Worth It?
YES! Why? Because it’s authentic. It’s real. UGC provides customer feedback about what they like and doesn’t like about the product or service. You can use this information to ensure your marketing campaigns hit all the right notes with your potential buyers.
Is User-Generated Content Free?
User-generated content is generally free. However, it can cost time and resources to create a strategy, build an audience, and encourage participation. Additionally, you may need to offer incentives, such as discounts or prizes, to get people to contribute.
Follow Up Nation Can Help You Create UGC that Will Grow Your Business
We offer marketing services to help you build a brand, attract more customers, and increase your bottom line. We have a proven track record of delivering results for our clients and are ready to put our expertise to work for you.